BYOB Founder Mapping Session

A one-time strategy intensive session that helps you define what you should build, why you should build it and how to position yourself so your future business has direction, demand and momentum.

Most people rush into branding, websites, funnels or content without ever defining what their business actually is.
This session stops the guesswork – and replaces it with clarity.

Who's This Perfect For

have an idea but aren’t sure how to turn it into a service

feel pulled towards entrepreneurship but don’t know where to start

have multiple skills and don’t know which to specialise in

want to start a business but lack confidence in their positioning

are transitioning from corporate but need direction

don’t want to waste months building the wrong thing

What others are saying about the Workshop

Michelle Fiddian

Thanks to Andrew Ford at Social Star. So many 'ah-ha!' moments, but in particular how I have been providing planning and guidance to other businesses, though I never realised just how much I was neglecting doing this for my own. That is now going to change. The motivation this has given me to tidy things up for my own business is incredible! I've been so distracted with creating learning solutions or coaching for other businesses (something I will continue to do as it truly lights me up) that I didn't even realise how deep I'd gone.

Ankita Sareen

“I absolutely loved the BYOB workshop. I arrived with a rough idea and left with real clarity—a defined mission and vision, clear business goals and a simple roadmap I can execute. It’s the first time my idea felt doable and profitable, not just ‘nice to have’. I know exactly what to do next.”

You'll walk away with

1. Values, Vision & Mission Alignment

Understand what drives you and how this translates into a business that feels meaningful and commercially sound.

2. Your Niche & Positioning

Define the area you can own – the space where your skills, experience and market demand meet.

3. Your Specialisation

Pinpoint what you should be known for and how to position yourself as the go-to.

4. Your First Offer

We help you shape what you can sell, who it’s for and why they’ll buy it.

5. Market Gaps & Opportunities

Identify where you fit, what’s missing in the market and how you can bring something distinctive.

6. Your Next-Step Roadmap

Leave with clarity on your business and the next steps

Andrew Ford

Founder and Coach of Build Your Own Business

'I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship.'

- Andrew Ford

Andrew Ford is the Founder and Lead Digital Marketing Consultant at Social Star. With an undergraduate degree in Marketing and Master’s degree in Entrepreneurship, Andrew has the formal qualifications to match his experience.

With a natural gift for reading people and years experience running marketing campaigns at global corporations, Andrew made a pivotal decision to transition from a comfortable corporate career to pursue entrepreneurship and prioritise time with my kids. Now he help others in similar circumstances uncover their purpose and establish businesses that are both fulfilling and prosperous.

Andrew will share his unique methodology for creating a business that works in the Build Your Own Business Program.

What comes under BYOB

BYOB Memberships

BYOB Associate Membership: Dip your toe in. Join select open sessions and webclasses, get the newsletter and updates, meet the community, and see how we work.

BYOB Community Membership: Do the work weekly. Structured calls, mentoring, recordings, templates, member pricing for events, and access to the CampusLife intern pathway so you build assets and a pipeline.

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BYOB Program

The BYOB Program is a six-month journey designed to help you build and grow a business with structure and support. The first three months focus on learning and setting the foundations – from your business model and offer to your sales process, with CRM guidance and intern support in place. The final three months focus on implementation, growth and scaling, supported by coaching, accountability and practical execution.

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BYOB Events

The Build Your Own Business (BYOB) Showcase is where our community comes together to share stories, ideas, and connections. It’s not just another networking event — it’s a space to hear from entrepreneurs who’ve taken their idea and built it into something real. Whether you’re just starting out or already running a business, you’ll walk away with new connections, fresh ideas, and the motivation to take your next step.