Andrew Ford
The e-ttractionist
Build your own business with structure, support and momentum.
BYOB helps early-stage founders and operators turn clarity into action – with workshops, accountability, and practical tools that move the business forward.
Presented by Andrew Ford the e-ttractionist
What is BYOB about?
My sudden change from my cushy corporate career to starting my own business was one of challenges, risks and great reward! But what inspired this big change you may ask?
Well, the answer is my kids. I realised I was missing out on watching them grow up and being a father to them and that wasn’t acceptable to me. Having grown up without a stable father figure I was determined to not let this become their story. So I quit!
After successfully running Social Star for years, I decided to help professionals stop circling the idea of a business and start building one. Not with motivational posters. With structure, proof, and people who have your back. And that's how Build Your Own Business (BYOB) was born.
BYOB is a community, a course, and a coaching environment that helps corporate escapees and ambitious professionals design, build, and grow a business that fits real life. We combine clear frameworks, weekly accountability, and lived expertise so you can move from thinking to doing.
You bring the drive. We bring the system and support.
What comes under BYOB
BYOB Memberships
BYOB Associate Membership: Dip your toe in. Join select open sessions and webclasses, get the newsletter and updates, meet the community, and see how we work.
BYOB Grow Club: Do the work weekly. Structured calls, mentoring, recordings, templates, member pricing for events, and access to the CampusLife intern pathway so you build assets and a pipeline.
BYOB Program
Andrew created the Build Your Own Business (BYOB) Program to give people a practical pathway from idea to income. It’s a 24-week course where we walk step by step through the foundations of building a business. Everything from clarifying your idea, setting up your brand, and marketing it, to actually winning clients.
The aim is simple: by the end of the program, you’ve got a working business, paying clients, and the confidence to keep growing.
BYOB Events
The Build Your Own Business (BYOB) Showcase is where our community comes together to share stories, ideas, and connections. It’s not just another networking event — it’s a space to hear from entrepreneurs who’ve taken their idea and built it into something real. Whether you’re just starting out or already running a business, you’ll walk away with new connections, fresh ideas, and the motivation to take your next step.
About Build Your Own Business
The BYOB Program is a journey designed to help you create, launch and grow your own business. The program begins with the 12 week accelerator, followed by 12 weeks of implementation with supportive coaching to not only give you the building blocks to start your business but also the accountability and support to launch successfully.
15+ Years of Experience
Proven Methodology
Investment back by getting your first paid client
Not sure where to start?
Don't worry, we can help with BYOB Founder Mapping Session
BYOB Founder Mapping Session
A one-time strategy intensive session that helps you define what you should build, why you should build it and how to position yourself so your future business has direction, demand and momentum.
Most people rush into branding, websites, funnels or content without ever defining what their business actually is.
This session stops the guesswork – and replaces it with clarity.
Who BYOB is Perfect For
BUSINESS OWNERS
medical professionals
Accountants
CONSULTANTS
CORPORATE ESCAPEES
COACHES
FINANCIAL SERVICES
LAWYERS
startup founders
What others are saying
Sunayna Odhavji - Founder of SunnySpeak
"I always dreamed of being my own boss but didn’t know where to start. When I learned about BYOB from Andrew Ford, I knew it was exactly what I needed. The program’s step-by-step structure made starting my business feel achievable. It wasn’t just a quick fix—it gave me the confidence to turn my passion for speech therapy into a successful business."
Simon Lewis - Founder of XIG Recruitment
"I've gained so much from this course. It helped me identify key gaps in my knowledge around marketing and business development. The structure was fantastic, combining the book, course materials, and coaching calls, which kept me accountable and focused. Andrew’s real-world experience was a huge benefit. I’d absolutely recommend this course—it gives you everything you need to confidently launch and run a business."
Warren Davies - Founder of The Unbreakable Farmer
“As a keynote speaker, I knew I had the passion and expertise, but I needed help turning that into a thriving business. This course was exactly what I needed! It helped me refine my personal brand, craft a compelling message, and develop strategies to book high-profile speaking engagements.”
BYOB Resources
BYOB PODCAST - SEASON 1
In the Build Your Own Business podcast, Andrew interviews everyday business people who have escaped corporate to run a business they love. What worked, what didn't and the nitty gritty details of how to overcome the challenges of running a start up and thrive in your business and life.
BYOB PODCAST - SEASON 2
Build Your Own Business is back! Fresh with more business owners sharing their hard won knowledge of escaping corporate and running a start-up. With a mix of chats with colleagues, friends, mentors and clients to provide a variety of advice. Get strapped in for another season full of inspiring stories from real business owners.
"Creating a Powerful Business" - Andrew Ford
Take a deep dive into Andrew’s second book ‘Creating a Powerful Business’, as he reveals the secrets to his e-ttraction methodology that has helped hundreds of people to start, grow and exit their businesses. It contains many examples and practical stories bringing the method to life to enable you to apply it for yourself.
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